A man and woman practice a proper skincare routine by age.


Essential Skincare Routine By Age: 20s, 30s, 40s, 50s & Beyond

18 February 2022

A simple mistake many men and women make is not practicing a proper skincare routine based on their age. Whether you are in your 20s, 30s, 40s or 50s and beyond, each decade offers its own demands for healthy skin. With this in mind, our skincare experts share a few tips on the proper skincare routine based on your age.

Skincare In Your 20s

While your 20s are about enjoying your youthful radiance, it is also about adopting a skincare routine to help you maintain that glow as you age. Above all, using SPF daily to protect from the sun’s damaging rays is key. One way to do this without thinking is to use a moisturizer that already has SPF. Another key component is using high-quality skincare products and makeup – investments that pay off long-term.

The ideal daily skincare routine for someone in their 20s consists of cleansing, applying toner, a nourishing facial oil, and a moisturizer (with SPF) in the morning and evenings.

Weekly, someone in their 20s should exfoliate two to three times per week and apply a nourishing facial mask about one to two times per week.

Every 90 days, we suggest enjoying a visit to the spa to receive a deep cleansing facial that will allow you to maintain that healthy glow and remove any impurities deep within the skin.

Suggested Products: ELEMIS Pro-Radiance Cream Cleanser | ELEMIS Superfood Vital Veggie Mask | ELEMIS Superfood Facial Oil 

Skincare in Your 30s

As you move closer to your 30s, your skin typically changes. Some of these changes may include decreases in collagen and elastin production as well as a slowing of cell turn-over which means your skin may not bounce back as fast as it did in your 20s. This is when your anti-aging products start playing a bigger role in your skincare routine, so your first step is to switch your moisturizer to one that offers anti-aging benefits. Proper sleep is also key to helping your skin and body replenish overnight and avoid pre-mature aging.

Every morning and evening, cleanse your skin, apply toner, apply eye cream, lather on an anti-aging serum and apply your anti-aging moisturizer with SPF.

Weekly, make sure to exfoliate your skin two to three times per week to maintain a glow and remove impurities. Also, switch your facial mask to one that helps firm the skin and helps to prevent or reduce the appearance of fine lines and wrinkles.

Each month visit the spa and opt for a facial meant to not only deeply cleanse your skin but boost collagen production and firmness. An ideal option, beloved by spa guests are micro-current facials which help tighten the skin and boost collagen production.

Suggested Products: ELEMIS Pro-Collagen Cleansing Balm |ELEMIS Peptide⁴ Night Recovery Cream-Oil | ELEMIS Pro-Collagen Marine Cream SPF 30

Skincare In Your 40s 

Equipped with a proper routine for preventing aging, which you started in your 30s, skincare in your 40s is about refining your skincare regimen by giving it the tools it needs to stay youthful, glowing, and plump. Begin including skincare products that gently resurface your skin and switch your night cream for one that assists in replenishing your skin while you sleep. Another focus should be on layering hydrating products (serum, facial oil, moisturizer) to provide the best results.

Each morning, cleanse your skin with a nourishing balm, apply toner, use eye cream, lather on an anti-aging serum, apply a rejuvenating facial oil and finish it with an anti-aging moisturizer with SPF. Every evening, follow the same process but switch your day moisturizer for a replenishing night cream.

Each week, exfoliate and apply an anti-aging facial mask two to three times per week. Consider adding a trusted micro-current beauty tool that helps your skin stay firm and use it two to three times per week as well.

Every month visit your trusted esthetician for a facial that lifts and firms the skin. Consistency is an important part of your anti-aging routine from your daily rituals to monthly visits.

Suggested Products: ELEMIS Pro-Collagen Oxygenating Night Cream |ELEMIS Pro-Collagen Super Serum Elixir |ELEMIS Papaya Enzyme Peel

Skincare In Your 50s & Beyond

During your 50s and beyond, you may begin to notice a loss of one and definition, so your skin needs products and facials that sculpt and contour it. This is the time to switch your products again to items that support younger-looking skin, plump the skin and improve deep-set lines and wrinkles.

Every morning, cleanse your skin with a nourishing balm, apply a hydrating toner, use an anti-aging eye cream, lather on a serum that helps your skin stay firm, apply an anti-aging facial oil and apply an anti-aging moisturizer with SPF.

Every evening, follow the same process, but instead, apply an anti-aging eye mask and switch your day moisturizer for a powerful night cream that helps boost your skin’s elasticity and radiance while you sleep.

Each week, exfoliate and apply an anti-aging facial mask two to three times per week. Consider a gentle resurfacing mask to boost your skin’s glow and increase cell turnover which has slowed down over the years.

Every month, visit the spa for a facial that targets fine lines and wrinkles, plumps the skin, and deeply cleanses. Speak with your trusted esthetician to find out which facial aligns with your concerns.

Suggested Products: ELEMIS ULTRA SMART Pro-Collagen Eye Treatment Duo | ELEMIS ULTRA SMART Pro-Collagen Complex 12 Serum | ELEMIS Ultra Smart Pro-Collagen Aqua Infusion Mask