The Heart of Beauty
19 September 2019
They say beauty is only skin deep; however, the beauty industry is taking steps to show their corporate inner beauty to the world and, most importantly, consumers.
OneSpaWorld partners such as Elemis and Kérastase have made clear their commitment to community, sustainability and product integrity in the name of social responsibility. And it is not just a beauty industry movement. According to a 2015 Nielsen report, 66 percent of global consumers are more likely to spend money on a product if it comes from a sustainable brand. Elevating that thought process is the growing amount of information and education available to consumers, driving them to understand the real meaning of words such as “natural” and “green.”
In a recent article, Nielsen Vice President of Client Consulting Karen Wolfe wrote of the market’s desire for “clean” products that “do not contain any undesirable ingredients and have credible sustainability claims, such as recyclable or biodegradable packaging.”
Those ideals are top of mind for Kérastase, whose dedication to sustainable materials and lowering its carbon footprint are visible in their ingredient choices and packaging options. Nearly all Kérastase brand products are produced in a Spanish factory that has boasted a neutral carbon footprint since 2015. Innovative caps on their hair products save more than 45 tons of plastic per year and ingredients are gathered with an eye toward helping farmers thrive.
OneSpaWorld has long partnered with other time-tested luxury brands such as Elemis, sharing their goals of sustainability, social responsibility, and beauty with a heart. Elemis’s product pillars stress not only skin-friendly products free of parabens and artificial colors but also the integrity of products, respect for the environment and compassion to animals. Additionally, the brand has more than 50 vegan products.
Further allowing the embedding of sustainable practices from home, OneSpaWorld’s retail arm, TIMETOSPA.COM consistently partners with brands that embody the ideals of social responsibility and empower customers to bring luxury wellness into their homes while still feeling empowered to stand for the things that matter in their everyday lives.